AA Media has launched The Great British Detour, a new campaign celebrating the best of Britain’s hospitality, heritage, landscapes and local experiences.
The campaign is about reminding travellers that getting from A to B can be about more than simply reaching their destination, encouraging them to look beyond the obvious tourist trail and discover the places, people and experiences that can turn a journey into part of the holiday.
The campaign is about reminding travellers that getting from A to B can be about more than simply reaching their destination, encouraging them to look beyond the obvious tourist trail and discover the places, people and experiences that can turn a journey into part of the holiday.